BACK
Sendinblue (now Brevo) is a major player in the email marketing market in the EU. I was tasked to improve one of their most important product : the email editor.
For a year I solved the most common customer complaints and implemented new streamlined interactions to make this critical part of the marketing workflow a joy to use.
Previous efforts had simplified the editor too much. Trying to create sequential flows when the nature of design is based on freeform exploration. As a resulty every interaction took more clicks than it should and the products had to many states. Dragging and dropping required clicking 3 times and hit tiny targets. Adding images was a 4 step process. Designing was a slow and frustrating process. NPS score suffered
Problem 1 : It was hard to understand what going to be selected and once an item was selected users needed to click out of the current item before being able to select another one. So we fixed the hover system.
Problem 2 : columns where not flexible, hard to delete once added and could only be added on the right of the current column.
Customers complained it was hard to know where the items would be dropped on canvas so we revamped the dragging behavior to make it clearer.
Customers were always asking for options that existed in the platform but where hidden away in sub menus or had cryptic names. We used this revamp opportunity to clean up all the side panels to surface important features. We also brought everything into the design system and created reusable components for every input and panel.
And when everything was finally ready. It was time to spec everything out and star development.